ICC Style Guide 2022

First page Table of contents Next page Last page

Sub-brands	70
Sub-brand Logo Lock-ups	71
Ipswich Waste Services	72
Ipswich Libraries – Genre Posters	76
Ipswich Civic Centre	78
Studio 188	80
Business Ipswich	81
Ipswich Festivals	82
Application Examples	38
Billboard Template	39
Billboard Template – Summary	40
Billboard Example	41
Billboard – How to Apply the Style	42
Document/Report/Flyer Template –Summary	43
Document/Flyer/Poster – Examples	44
Active and Healthy	45
Quarterly Guide – Template	46
Annual Report	47
Pull Up Banner – Template	48
Pull Up Banner – Examples	49
Certificate Template – Summary	51
DL Template	52
Postcard Template	53
Digital Examples	54
Facebook – Carousel Example	55
Infographics	56
Corporate Templates	58
Stationery – Standard	60
Vehicle Wrap – Fleet Vehicles	61
Vehicle Wrap – Campaign	62
Street and Building Signage	63
Corporate	64
Uniforms	64
Corporate	65
Merchandise	65
ICC YouTube	66
ICC Website	67
Brand Elements	11
Our Logo	12
Logo Variations	13
Logo Use	14
Correct Use	15
City Crest	16
Co-branding	17
Photography	18
Colour Palette	20
Brand Typeface	23
Typography Highlighting Text	24
Brand Elements	25
About This Guide	4
Our Purpose and Values	5
Our Audience	6
Personas	7
Heat Map of Ipswich	8
Our Tone of Voice and Personality	10
Brand Identity System	27
Brand Identity System	28
Template Example – Summary	29
Template Example – Corporate	30
Template Example	31
Front Cover – How to Apply the Style	33
Inside Spread – How to Apply the Style	34
Content Guidelines – Print	35
Content Guidelines – Social	36
Content Guidelines – Digital	37

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