ICC Style Guide 2022

Photography

The imagery we use as a visual depiction of the City of Ipswich should represent its vibrancy and diversity. It should capture authentic moments that are part of people’s everyday lives. Where possible, we should include unique perspectives and level of detail. We should focus on the main character or object, rather than the background. The image selection and colour palette used in collateral should compliment each other. Try to ensure one colour in the photo or image is from the brand colour palette.

Ipswich City Council – Brand Style Guide 2021

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