ICC Style Guide 2022

Table of Contents

About This Guide................................................................................................ 4 Our Purpose and Values ............................................................................................. 5 Our Audience....................................................................................................................... 6 Personas................................................................................................................................ 7 Heat Map of Ipswich........................................................................................................ 8 Our Tone of Voice and Personality...................................................................... 10 Brand Elements...................................................................................................11 Our Logo...............................................................................................................................12 Logo Variations.................................................................................................................13 Logo Use.............................................................................................................................. 14 Correct Use.........................................................................................................................15 City Crest..............................................................................................................................16 Co-branding........................................................................................................................17 Photography.......................................................................................................................18 Colour Palette.................................................................................................................. 20 Brand Typeface...............................................................................................................23 Typography Highlighting Text................................................................................ 24 Brand Elements............................................................................................................... 25

Brand Identity System................................................................................... 27 Brand Identity System................................................................................................ 28 Template Example – Summary.............................................................................. 29 Template Example – Corporate............................................................................ 30 Template Example...........................................................................................................31 Front Cover – How to Apply the Style................................................................33 Inside Spread – How to Apply the Style........................................................... 34 Content Guidelines – Print........................................................................................ 35 Content Guidelines – Social..................................................................................... 36 Content Guidelines – Digital.....................................................................................37 Application Examples.....................................................................................38 Billboard Template........................................................................................................ 39 Billboard Template – Summary.............................................................................40 Billboard Example............................................................................................................41 Billboard – How to Apply the Style...................................................................... 42 Document/Report/Flyer Template –Summary............................................ 43 Document/Flyer/Poster – Examples..................................................................44

Ipswich City Council – Brand Style Guide 2021

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