ICC Style Guide 2022

Colour Palette

Primary Palette

Colour is an important part of our brand identity. We have two primary brand colours in our palette which are reserved for official council collateral only. We accent them with white and black to make up our primary colour palette. However, our brand comes to life for residents in all kinds of ways so the secondary colour palette we use reflects the vibrant nature of our community. They add life and depth to the stories we tell and services we promote to ensure the City of Ipswich brand feels more varied, modern and friendly. The secondary colour palette must be used carefully. The colours should complement the photographs they accent. And as with so many things, less is more. You should use no more than 3 accent colours in each marketing piece.

60% 20%

60% 20%

Green PMS 357 RGB 00, 82, 56 CMYK 83, 19, 73, 58 HEX #005238

Yellow PMS 130 RGB 253, 185, 19 CMYK 00, 30, 100, 00 HEX #fdb913

White

Black

Ipswich City Council – Brand Style Guide 2021

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