ICC Style Guide 2022

Brand Identity System

We use a modular design system which allows for flexibility, consistency and creativity. The interplay of the different design elements creates a look for our brand that people recognize instantly as originating from the City of Ipswich. The key features of the system include: Logo box Should always be placed in the bottom right-hand corner of the page. The logo is an icon of trust for our residents. Header box The header box is our way of capturing the attention of the reader and communicating essential information, including headlines or key details. Even though they are used for text, they accent our communication much like images. Colour bar The colour bar is only used on official council collateral so that residents can easily identify the piece as coming from council. It is always centred at the top of the page. Colour palette Our colour palette is what unites everything and injects vibrancy into our brand. When choosing a secondary colour for the header and logo box, it should complement and enhance the tones depicted in the selected image or diagram. You will find examples of the most common brand applications on the following pages to assist you with layout.

Ipswich City Council – Brand Style Guide 2021

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