ICC Style Guide 2022

Template Example

The colour bar is always centred at the top of the page

Title Heading Goes Here Lorem Sub text

Consistent bar height

Colour bar height DL / A5 item = 3mm A4 collateral = 4mm A3 collateral = 5mm

Header box – Colour should be used from the approved primary or secondary colour palette. Opacity can be reduced using colour gradients and hard lines replaced to allow a smooth transition into the image. The square must start and end at the 5 colour bar blocks

Recommended spacing between the colour bar and Main Heading is 30mm height

Main content or images. The image selection and colour palette used should complement each other

Title case headings in brand font

Box size to house logo DL / A5 item = 25mm box A4 collateral = 35mm box A3 collateral = 45mm box Clear space around logo is half the logo square.

url or CTA

URL or CTA in bold at bottom left

Squared off logo box always in the bottom right corner and right aligned to colour bar. The colour should be from the approved primary or secondary palette. Only use box when just the City of Ipswich logo (no other logos). The box can have same treatment as the header box or a drop shadow – whatever works best in the design.

Ipswich City Council – Brand Style Guide 2021

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