ICC Style Guide 2022

Content Guidelines – Print

Billboard Keep the text concise and limited to no more than 7 words, or one short phrase that is easy to read and understand. Avoid cramming text against graphics or borders. Use text colours that contrast with the background. Sub text and body text to be Ipswich brand font. A3 Poster A poster should have as few words as possible, but make them easy to understand. A5–A4 Flyer An A5 leaflet should have 250 words maximum, an A4 three-fold leaflet should have 450 words maximum. DL flyer Flyer copy should be short to be effective: 50–100 well-chosen words is a reasonable range. Anything over 150 words is a brochure, not a flyer.

Ipswich City Council – Brand Style Guide 2021

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