ICC Style Guide 2022

About This Guide

Our brand is how people view us and is shaped by both how we visually represent ourselves and how we talk, act and interact. Building a strong brand requires consistency and distinctiveness to ensure the brand holds a unique and easily identifiable place in consumers minds. The contents of this Style Guide capture the way in which we present ourselves visually, enabling us to confidently articulate our brand at every touchpoint. It is up to all of us to ensure the City of Ipswich brand clearly and consistently represents our brand. This guideline has been designed to be used in conjunction with the City of Ipswich Written Brand Guidelines.

For more information, please contact the marketing team on marketingrequests@ipswich.qld.gov.au

Ipswich City Council – Brand Style Guide 2021

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