ICC Style Guide 2022

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Ipswich City Council City of Ipswich Brand Style Guide

2021

Ipswich.qld.gov.au

Table of Contents

About This Guide................................................................................................ 4 Our Purpose and Values ............................................................................................. 5 Our Audience....................................................................................................................... 6 Personas................................................................................................................................ 7 Heat Map of Ipswich........................................................................................................ 8 Our Tone of Voice and Personality...................................................................... 10 Brand Elements...................................................................................................11 Our Logo...............................................................................................................................12 Logo Variations.................................................................................................................13 Logo Use.............................................................................................................................. 14 Correct Use.........................................................................................................................15 City Crest..............................................................................................................................16 Co-branding........................................................................................................................17 Photography.......................................................................................................................18 Colour Palette.................................................................................................................. 20 Brand Typeface...............................................................................................................23 Typography Highlighting Text................................................................................ 24 Brand Elements............................................................................................................... 25

Brand Identity System................................................................................... 27 Brand Identity System................................................................................................ 28 Template Example – Summary.............................................................................. 29 Template Example – Corporate............................................................................ 30 Template Example...........................................................................................................31 Front Cover – How to Apply the Style................................................................33 Inside Spread – How to Apply the Style........................................................... 34 Content Guidelines – Print........................................................................................ 35 Content Guidelines – Social..................................................................................... 36 Content Guidelines – Digital.....................................................................................37 Application Examples.....................................................................................38 Billboard Template........................................................................................................ 39 Billboard Template – Summary.............................................................................40 Billboard Example............................................................................................................41 Billboard – How to Apply the Style...................................................................... 42 Document/Report/Flyer Template –Summary............................................ 43 Document/Flyer/Poster – Examples..................................................................44

Ipswich City Council – Brand Style Guide 2021

Active and Healthy........................................................................................................ 45 Quarterly Guide – Template .................................................................................. 46 Annual Report.................................................................................................................. 47 Pull Up Banner – Template....................................................................................... 48 Pull Up Banner – Examples....................................................................................... 49 Certificate Template – Summary...........................................................................51 DL Template...................................................................................................................... 52 Postcard Template....................................................................................................... 53 Digital Examples............................................................................................................. 54 Facebook – Carousel Example............................................................................... 55 Infographics...................................................................................................................... 56 Corporate Templates.................................................................................................. 58 Stationery – Standard................................................................................................ 60 Vehicle Wrap – Fleet Vehicles...................................................................................61 Vehicle Wrap – Campaign......................................................................................... 62 Street and Building Signage.................................................................................... 63

Corporate .......................................................................................................................... 64 Uniforms.............................................................................................................................. 64 Corporate........................................................................................................................... 65 Merchandise...................................................................................................................... 65 ICC YouTube...................................................................................................................... 66 ICC Website........................................................................................................................67 Sub-brands.........................................................................................................70 Sub-brand Logo Lock-ups..........................................................................................71 Ipswich Waste Services................................................................................................72 Ipswich Libraries..............................................................................................................76 Ipswich Civic Centre.......................................................................................................78 Studio 188 ........................................................................................................................... 80 Business Ipswich................................................................................................................81 Ipswich Festivals............................................................................................................. 82 Enviroplan........................................................................................................................... 84

Ipswich City Council – Brand Style Guide 2021

About This Guide

Our brand is how people view us and is shaped by both how we visually represent ourselves and how we talk, act and interact. Building a strong brand requires consistency and distinctiveness to ensure the brand holds a unique and easily identifiable place in consumers minds. The contents of this Style Guide capture the way in which we present ourselves visually, enabling us to confidently articulate our brand at every touchpoint. It is up to all of us to ensure the City of Ipswich brand clearly and consistently represents our brand. This guideline has been designed to be used in conjunction with the City of Ipswich Written Brand Guidelines.

For more information, please contact the marketing team on marketingrequests@ipswich.qld.gov.au

Ipswich City Council – Brand Style Guide 2021

Our Purpose and Values

Central to the Ipswich City Council brand positioning are the brand promises we make to our stakeholders, the brand personality (the human characteristics of our brand) and the values-based commitments that are central to our brand. Our Purpose Together we proudly enhance the quality of life for Collaboration – We work together towards a common purpose and understand every employee plays a role in our success. Communication – We communicate openly and ensure diverse voices are being heard and valued. Integrity – We have a professional and respectful workplace and are motivated by public rather than private interests. We inspire others to act ethically. Efficiency – We provide enhanced service to the people of Ipswich and aim to get it right, first time. Leadership – We engage the heads, hearts and hands of our people to achieve our purpose. Recognition is part of our every day. our community. Our Values

Ipswich City Council – Brand Style Guide 2021

Our Audience

Understanding who we are communicating with empowers us to be better communicators. At Ipswich City Council, we have invested in developing personas. These personas, based on research carried out in the community, are fictional but realistic groupings of different members of our community – our audience. Our core audience falls roughly into eight groupings:

experience collectors connection builders focused enthusiasts self-sufficient family-focused forget-me-nots existing businesses prospective businesses.

These personas (described in detail in the Persona Deck) are a conversation-starter. The audience we seek connection with won’t always fit neatly into the persona groupings, but combined with department or branch insights (e.g. data and demographics), they help tap into and connect with specific audience needs, desires, motivations and pain points. It’s important to keep personas in mind when developing communication tools. We have provided some direction for the tone and language to adopt for each persona group.

Ipswich City Council – Brand Style Guide 2021

PERSONA

TONE

LANGUAGE

Personas

FAMILY FOCUSED

Open and inclusive Engaging and enthusiastic

Come and experience... Explore... Share your city Celebrate the best of...

SELF-SUFFICIENT

Direct, simple and targeted Pragmatic and practical

What you need to know about...

Click here to find out more This is happening in your street between... and...

CONNECTION BUILDERS

Optimistic Approachable, inviting and welcoming Empowering

Yours to own... This city is what you make of it Yours to explore...

FORGET-ME-NOTS

Patient and understanding Positive and proactive Supportive and collaborative

We hear you We understand Together we will... Your voice is important

FOCUSED ENTHUSIAST

Enthusiastic Genuine Informative

Here’s where you’ll find... Did you know...

EXPERIENCE COLLECTOR

Youthful and fresh Inspiring and energetic Friendly and accessible

Be surprised by... Live your best life

Discover... Uncover... Explore...

Personas are tools that group people into categories based on behaviours (archetypes). They are based on quantitative and qualitative research and explain the behaviours and motivations of each group.

PROSPECTIVE BUSINESS

Open and genuine Positive and proactive

We’re open to new ideas We’re excited for the future... Be part of... This is what Ipswich can do for you You are an integral part of the community You’ve been here from the beginning We value...

EXISTING BUSINESS

Reassuring Helpful and encouraging Familiar

Ipswich City Council – Brand Style Guide 2021

Heat Map of Ipswich City of Ipswich LGA - Dominant Mosaic Group at SA1 Level

Mosaic Group a

A First Class Life B Comfortable Foundations D Secure Tranquillity E Family Fringes F Establishing Roots G Growing Independence H Middle Blue-collars I Traditional Pursuits J True Grit K Mature Freedom L Hardship & Perseverance M Graceful Ageing N Rural Commitment U Unknown

Ipswich City Council – Brand Style Guide 2021

Mosaic Group

Group/ Type Group/Type Name

Household (%)

Population (%)

One-Line Description

Wealthiest group in Australia, typically older middle-aged families with significant assets and income

A First Class Life

5.51

6.87

Gen X families with school-aged children, working in white-collar professions and living in suburban areas

B Comfortable Foundations

6.88

7.29

Young, successful, career-driven professionals living in central city areas with high income and no children

C Striving for Status

4.92

3.57

D Secure Tranquillity

Affluent retirees living in higher valued properties in desirable areas

7.54

9.51

Middle-aged traditional families living on large outer-suburban plots, with comfortable incomes and long commutes

E Family Fringes

5.00

6.70

Establishing Roots

Millennial first home buyers, living 10km+ from the city centre with above average income

6.68

4.51

G Growing Independence

Educated millennials at the start of their careers, renting apartments close to city centres

5.99

3.94

H Middle Blue-collars

Younger blue-collar workers renting far from city centres, with below average income

8.35

6.16

Average income traditional families and single parents with school-aged children living in outer suburban and regional locations

Traditional Pursuits

8.50

10.60

Blue-collar households in gainful employment, residing in locations across outer suburban, regional and mining towns

True Grit

6.80

6.99

K Mature Freedom

Gen X couples without children, renting apartments and terraces in high growth suburbs

8.27

7.29

Hardship and Perseverance

Unemployed and blue-collar workers living in units and flats on low incomes

8.52

7.25

M Graceful Ageing

Older retirees with below average income, living in owned properties or retirement villages

10.65

13.27

Rural people working in agriculture, living on large plots of land far from main roads and main towns

N Rural Commitment

6.40

6.06

U Unknown

Ipswich City Council – Brand Style Guide 2021

Our Tone of Voice and Personality

When we communicate as a brand, we are genuine, positive, credible and clear. We keep our message direct, simple and to the point. To establish consistency across all Ipswich City Council touchpoints, our tone of voice must reflect our personality – friendly, confident, proud, colourful and enterprising. It is also important to keep in mind who we are communicating with and tailor our tone of voice accordingly. Active Versus Passive Wherever possible, we use an active voice. Active sentences are when the subject performs the action. They are typically shorter, more efficient and more powerful. Scientists conducted experiments to test the hypothesis. Passive sentences often use more words and can be vague, as the subject of the sentence is not always known. In passive sentences the subject (named or unnamed) has an action performed on it. Experiments were conducted by scientists to test the hypothesis. (subject named). Experiments were conducted to test the hypothesis. (subject not named).

Ipswich City Council – Brand Style Guide 2021

Brand Elements

Ipswich City Council – Brand Style Guide 2021

Our Logo

Our logo is the most visible and recognisable element of our brand, so it is important it

appears clearly and consistently always.

First created in 1995, refreshed in 2019, the two colours in our logo represent the merging of the former Moreton Shire and Ipswich city to form the vibrant City of Ipswich we know today. Strikingly simple, the stylised ‘i’ for Ipswich is depicted as a white flowing band, representing the lifegiving and historically significant Bremer River. A bold sun above the green and gold pastures also promotes the importance of landscape and lifestyle to our city.

Ipswich City Council – Brand Style Guide 2021

Logo Variations

Primary logo - stacked

Full colour

Solid corporate green

Solid black

Reverse white

Landscape version

All logo variations are available in landscape format, however use is restricted and requires Marketing approval when used.

Ipswich City Council – Brand Style Guide 2021

Logo Use

Clear space = ½ width of logo square

Safe Areas To maintain the integrity of the City of Ipswich brand logo, the minimum clear space as illustrated should be adhered to at all times.

Minimum Logo Size The logo must not appear smaller than 14mm in height/ width to maintain legibility.

14mm

Ipswich City Council – Brand Style Guide 2021

Correct Use

When possible the full colour logo should be used on a white background. Contrast should always be considered when using any of the logos. The logo should never be stretched, distorted, outlined or colour changed.

Ipswich City Council – Brand Style Guide 2021

City Crest

The City Crest is the formal logo and is restricted to ceremonial and legal communication. For example badges, official letterhead and certain certificates. The City Crest can also be used as a watermark in the background. The traditional font on the crest is not to be updated.

Ipswich City Council – Brand Style Guide 2021

Co-branding

Supporting Logos ‘Proudly supported by City of Ipswich’ logo can be added in third party collateral when council has provided partial, in-kind or monetary support to an initiative, program or event. Suitable logo proportion, colour contrast to the background and legibility. Approval of logo placement should be provided by the Marketing team prior to distribution. Proudly supported by City of Ipswich logo Logo Partnerships Any projects, activities and events are organised and/ or co-funded in partnership with other entities i.e. State Government. If the City of Ipswich is the primary

Example (billboard) below:

IPSWICH SPORTS AWARDS 2020 Nominate: Ipswich.qld.gov.au/sportsawards WILL TO WIN NEVER GIVE IN

project sponsor and/or facilitator, the following standards supersede any other Brand Guideline The relevant brand logo appears first and is of equal or greater prominence The City of Ipswich should not overshadow the partner logo The below is a guide only, use your discretion to create a visual balance between logos.

City of Ipswich logo use should be considered for each case whether it be a landscape billboard or portrait poster, and also consider the support logos so they all have equal showing

Ipswich City Council – Brand Style Guide 2021

Photography

The imagery we use as a visual depiction of the City of Ipswich should represent its vibrancy and diversity. It should capture authentic moments that are part of people’s everyday lives. Where possible, we should include unique perspectives and level of detail. We should focus on the main character or object, rather than the background. The image selection and colour palette used in collateral should compliment each other. Try to ensure one colour in the photo or image is from the brand colour palette.

Ipswich City Council – Brand Style Guide 2021

Colour Palette

Primary Palette

Colour is an important part of our brand identity. We have two primary brand colours in our palette which are reserved for official council collateral only. We accent them with white and black to make up our primary colour palette. However, our brand comes to life for residents in all kinds of ways so the secondary colour palette we use reflects the vibrant nature of our community. They add life and depth to the stories we tell and services we promote to ensure the City of Ipswich brand feels more varied, modern and friendly. The secondary colour palette must be used carefully. The colours should complement the photographs they accent. And as with so many things, less is more. You should use no more than 3 accent colours in each marketing piece.

60% 20%

Green PMS 357 RGB 00, 82, 56 CMYK 83, 19, 73, 58 HEX #005238

Yellow PMS 130 RGB 253, 185, 19 CMYK 00, 30, 100, 00 HEX #fdb913

White

Black

Ipswich City Council – Brand Style Guide 2021

Colour Palette

Secondary Palette

60% 20%

PMS 370 RGB 103, 128, 59 CMYK 43, 10, 83, 39 HEX #67803b

PMS 116 RGB 231, 181, 19 CMYK 02, 24, 100, 07 HEX #e7b513

PMS 2612 RGB 100, 59, 129 CMYK 66, 86, 05, 17 HEX #643b81

PMS 032 RGB 228, 56, 68 CMYK 00, 88, 68, 00 HEX #ef464e

PMS 7469 RGB 00, 93, 135 CMYK 100, 31, 08, 38 HEX #005d87

Ipswich City Council – Brand Style Guide 2021

Colour Palette

Website Palette

RGB 0, 83, 57 HEX #005339

RGB 253, 186, 19 HEX #fdba13

RGB 103, 128, 60 HEX #67803c

RGB 100, 59, 129 HEX #643b81

RGB 228, 56, 68 HEX #e43844

RGB 0, 79, 112 HEX #004f70

Ipswich City Council – Brand Style Guide 2021

Brand Typeface

The primary typeface family is Artegra Sans Alt .

Print and Web Font This is Artegra Sans Alt ExtraBold We use this in sentence case for headings and introductory text This is Artegra Sans Alt Light We use this in sentence case for body text This is Fave Script Bold Pro We use this in sentence case for minimal accent text * TIP – use glyphs palette to choose best letter alternative to join letters and end sentences

Internal Font Correspondence and Microsoft Use This is Calibri Bold We use this in sentence case for headings in PPT and Word documents This is Calibri Light We use this in sentence case for body text in PPT and Word documents

Ipswich City Council – Brand Style Guide 2021

Typography Highlighting Text

Title Heading Goes Here Lorem Ipsum Sub text nam rume ditatio nsentur audaectem litatiatent. Body text stryt fugitio quia consequ asperio ex expliqui discil incius veliquia que conseria pos sumqui delenis inciendae et pre occus doluptatur, utae dis ditia es magnis explia verita dolore nus. Pull out quote text example al lorem et ipsum dolor sit Body text stryt fugitio quia consequ asperio ex expliqui discil incius veliquia que conseria pos sumqui delenis inciendae et pre occus doluptatur, utae dis ditia es magnis explia verita dolore nus.

Text can be boxed or coloured to highlight specific information. The colour must be from the applied primary or secondary palette and multiple colours must not be used on the same page (2 colours is acceptable.)

Bullet style 1 Bullet style 1

⎯ Bullet style 2 ⎯ Bullet style 2

Ipswich City Council – Brand Style Guide 2021

Brand Elements

Colour bar The colour bar on all corporate documents indicates an initiative of Ipswich City Council. The colours must always be in the order they appear below and always start with the green. It is always centred at the top of the page.

Colour bar height DL / A5 collateral = 3mm

A4 collateral = 4mm A3 collateral = 5mm

Address Panel The address panel must appear on the last page of each collateral piece in the other corresponding elements with either: 1. the logo centred in the top of the contact box and exit footer with social media icons left- aligned, or 2. if space doesn’t permit the logo in the contact box (e.g. A5 guide) then place the logo and URL

Page numbers The colour of the square to match the cover colour used on the document cover.

Ipswich City Council PO Box 191, Ipswich QLD 4305, Australia Phone (07) 3810 6666 council@ipswich.qld.gov.au Ipswich.qld.gov.au

lock-up right aligned and the social media icons left aligned.

Three squares These brand elements are used to draw attention to the CTA/URL.

Join us online: /IpswichCityCouncil /ipswich-city-council /IpswichCityCouncilTV

Ipswich.qld.gov.au

Ipswich City Council – Brand Style Guide 2021

Box size to house logo DL / A5 collateral = 25mm with square A4 collateral = 35mm with square A3 collateral = 45mm with square Clear space around logo is half the logo square.

Brand Elements

URL or CTA in bold at bottom left

url or CTA

Squared off logo box always in the bottom right corner. The colour should be from the approved primary or secondary palette

url or CTA

Ipswich City Council – Brand Style Guide 2021

Brand Identity System

Ipswich City Council – Brand Style Guide 2021

Brand Identity System

We use a modular design system which allows for flexibility, consistency and creativity. The interplay of the different design elements creates a look for our brand that people recognize instantly as originating from the City of Ipswich. The key features of the system include: Logo box Should always be placed in the bottom right-hand corner of the page. The logo is an icon of trust for our residents. Header box The header box is our way of capturing the attention of the reader and communicating essential information, including headlines or key details. Even though they are used for text, they accent our communication much like images. Colour bar The colour bar is only used on official council collateral so that residents can easily identify the piece as coming from council. It is always centred at the top of the page. Colour palette Our colour palette is what unites everything and injects vibrancy into our brand. When choosing a secondary colour for the header and logo box, it should complement and enhance the tones depicted in the selected image or diagram. You will find examples of the most common brand applications on the following pages to assist you with layout.

Ipswich City Council – Brand Style Guide 2021

Template Example – Summary

Title Heading Goes Here Lorem Ipsum Sub text

Title Heading Goes Here Lorem Sub text

url or CTA

Corporate

Campaigns

Ipswich City Council – Brand Style Guide 2021

Template Example – Corporate

The colour bar is always centred at the top of the page

Title Heading Goes Here Lorem Ipsum Sub text

Consistent bar height

Colour bar height DL / A5 item = 3mm A4 collateral = 4mm A3 collateral = 5mm

Header box - Colour should be used from the approved primary or secondary colour palette either solid or ‘Multiply’ effect

Recommended spacing between the colour bar and Main Heading is 30mm height

Main content or images. The image selection and colour palette used should complement each other

Title case headings in brand font

Box size to house logo DL / A5 item = 25mm box A4 collateral = 35mm box A3 collateral = 45mm box Clear space around logo is half the logo square.

URL or CTA in bold at bottom left

url or CTA

Squared off logo box always in the bottom right corner and right aligned to colour bar. The colour should be from the approved primary or secondary palette. Only use box when just the City of Ipswich logo (no other logos). The box can have same treatment as the header box or a drop shadow – whatever works best in the design.

Ipswich City Council – Brand Style Guide 2021

Template Example

The colour bar is always centred at the top of the page

Title Heading Goes Here Lorem Sub text

Consistent bar height

Colour bar height DL / A5 item = 3mm A4 collateral = 4mm A3 collateral = 5mm

Header box – Colour should be used from the approved primary or secondary colour palette. Opacity can be reduced using colour gradients and hard lines replaced to allow a smooth transition into the image. The square must start and end at the 5 colour bar blocks

Recommended spacing between the colour bar and Main Heading is 30mm height

Main content or images. The image selection and colour palette used should complement each other

Title case headings in brand font

Box size to house logo DL / A5 item = 25mm box A4 collateral = 35mm box A3 collateral = 45mm box Clear space around logo is half the logo square.

url or CTA

URL or CTA in bold at bottom left

Ipswich City Council – Brand Style Guide 2021

Further notes: • Events can have their own style, but must consider the main brand in the execution • Main and secondary colour palettes should be used to keep on brand • Logo and CTA rules to be followed • Sub text and body text to be Ipswich brand font

Main content or images. The image selection and colour palette used should complement each other

url or CTA

URL or CTA in bold at bottom left

Squared off logo box always in the bottom right corner. The colour should be from the approved primary or secondary palette

Ipswich City Council – Brand Style Guide 2021

Front Cover – How to Apply the Style

1. Main Heading

Artegra Sans Alt - Extra Bold 35pt 40pt 0pt 100% white all title case 2mm space after

Font: Size:

2022–2026

Leading: Tracking: Colour: Indents and spacing:

Ipswich City Council Information Management Strategic Plan

2. Sub Heading

Font: Size:

Artegra Sans Alt - Regular 24pt size is recommended 30pt +20pt 100% white all title case Centred vertically

Leading: Tracking: Colour: Indents and spacing:

3. Date/Date Range If there’s no date range then remove the date panel and centre the report heading vertically in the square.

Artegra Sans Alt - Extra Bold 24pt size is recommended 0pt 100% white

Font: Size: Tracking: Colour: Font: Size: Leading: Colour: 4. CTA

Artegra Sans Alt - Semi Bold 14pt size is recommended +40pt Depends on what image allows

Wire/Ipswich.qld.gov.au

Ipswich City Council – Brand Style Guide 2021

Inside Spread – How to Apply the Style

1. Big Chapter Starts

Artegra Sans Alt – Extrabold 46pt 46pt 0pt all uppercase

IPSWICH IN NUMBERS 2020–2021

Font: Size:

The three spheresofgovernment Localgovernmentdoesnotexist in isolation– it’soneof three levelsofgovernment inAustralia. It is important for councils tomaintain strong relationshipsacross thesedifferent levelsofgovernment,aseachplay distinctand important roles.

Pleasenote: whilemany councilsdeliver their ownwaterand sewerage services, in Ipswich this ismanagedbyUrbanUtilities (UU).UU isoneof the largestwaterdistributor-retailers inAustralia, supplyingdrinkingwater, recycledwaterand sewerage services toapopulationofmore than 1.4million throughoutSouthEastQueensland.To learnmore aboutUU, visitUrbanutilities.com.au.

ENVIRONMENT

COMMUNITY

Leading: Tracking: Colour:

LocalGovernments (councils): collect taxes (rates) from localpropertyowners and receivegrants from federaland state/territory governmentsand spend this on localmatters forexample; townplanning, rubbish collection, local roadsand pest control.

StateGovernments: raisemoney from taxesbut receivemore thanhalf their money from theFederal Government to spendon state/territorymatters.For example; schools,housingand hospitals, roadsand railways, policeandambulance services have thepower to look after lawsnotcoveredby theFederalGovernment for instance, landuseplanning, hospitals, schools,policeand housing services.

TheFederalGovernment: raisesmoney to run the

51,732 activeannual librarymembers 1,051,255 library loans 3 new libraries 29 performancesdelivered atStudio 188 52 productionsdelivered atCivicCentre totalling 28,184 tickets 658 physical, recreationand active travelevents

24,483 users/connections to the freeWi-Fi providedby council 20 mobilenursery visits conducted 11,259 vaccinationsdelivered through the school immunisationsprogram 1,466 vaccinations delivered through community clinics 3,114 contributions to ShapeYour Ipswich

10 bio-retentionbasins rehabilitated 1,090km 2 landarea 8,975 hectaresofparks and reserves 420+ parksand 219 nature reserves maintained 107,931 plantspropagatedby the councilnursery 110,220 freeplantsprovided throughNursery free plantprogram 15,959 plants sold through Nurseryprogram

countryby collecting taxes on incomes,goodsand servicesand companyprofits and spends itonnational matters.Forexample; trade, defence, immigrationand theenvironment hasbroadnationalpowers, amongother things, it administers laws in relation todefence, immigration, foreignaffairs, trade,postal servicesand taxation.

OUR CITY

Thediagrambelowgivesexamplesof thebroader responsibilitiesof the three spheresofgovernment inAustralia.

2. Headings

THETHREESPHERESOFGOVERNMENT INAUSTRALIA

Artegra Sans Alt – Black 12pt 14pt 0pt all uppercase 16pt before, 8pt after

Font: Size:

Publichospitals Public schools Police service Planningand environment frameworks Emergency services State roads

Foreignaffairs Defence Trade relations Communications Immigration Pensions

611,106 attendeesat IpswichCityAquaticCentres

ECONOMY

Leading: Tracking: Colour: Spacing: Paragraph rules above and below

1,578,000 visitorsYEMarch2021 13 locations in the Ipswich CentralArtTrail

132 Ipswich TourismOperators Networkmembers 1,166 totalnumber

Environmentalmanagement Localplanning schemes Waste collection Community facilities Parks, recreation Local roads Libraries

6,280 visitors toPlanes, TrainsandAutos

of licensed businesses

3. Sub Headings

Diversityand inclusion Council is committed tobuildingan inclusiveworkplace whichattractsand valuespeople from various backgroundsandabilities.

Peopleandculture ThePeopleandCultureStrategicPlan2019–2021 (Plan) continued todeliver initiativesandprogramsaimed at supporting council in theachievementofeffective peoplemanagementanddevelopingaPeopleand Culture service that supports,engages, leads,and skills ourworkforce. In2020–2021 the following initiativesweredelivered to supportourorganisationalprioritiesofdevelopinga capableand responsiveworkforce,driving theeffective managementof change, fosteringanenvironmentwhere people feel valuedand supportedandassistingour people to stayhealthy, safe,andprotected fromharm. Developmentanddeliveryofan Inspiring LeadersProgramaimedatbuilding leaders who can inspirepeople toact,beaccountable, build relationships,deliveroutcomes,manage performanceand continuously improve. FacilitationofTeamEffectivenessprograms designed to support teams toworkmore cohesively, clarifypurpose,andprioritise focus. Actively sought feedback fromemployees through fivepulse surveysand responded to keyareasof improvementbasedonemployee sentiment. Developmentof leader-led changemanagement resourcesprovidinga framework for leading the people sideof change successfully. TheRecruitmentStrategicPlanwasdeveloped to support council inattractingand recruiting highquality candidateswhowill strengthen council’s capability toachieve the strategicand organisationalgoals. A focusona safety-first culturewith the continued implementationof theSafety andWellbeingStrategicPlan tobuild safety awareness, capability,andaccountability. Developmentof the councilCapabilityFramework thatoutlines the capabilitiesandbehaviours for success, setting the foundations for capability and leadershipdevelopmentprograms,and improvingorganisationaleffectiveness.

OURWORKFORCE

Councilemploysmore than 1,200dedicatedadministrative, technical,operational,andprofessionalemployees deliveringadiverse rangeof servicesonbehalfof theCityof Ipswich.

ASAT30JUNE2021,COUNCILEMPLOYED THEFOLLOWINGDIVERSITYGROUPPROFILE: Aboriginaland/orTorresStrait Islanders 5.74% PeoplewithDisability 1.03% PeoplebornoutsideofAustralia 11.02%

The following isa summaryof the councilworkforceasat30 June2021.

Artegra Sans Alt - Bold 9pt 11pt 0pt 100% black all title case

Font: Size:

TOTAL NUMBEROF EMPLOYEES 1,290

STAFFAGEPROFILES

43.57% (F) 56.43% (M)

Gender

15-24 5.35% 25-34 17.52% 35-44 27.21% 45-54 27.75% 55-64 19.46% 65+ 2.71%

41.46%

Women inSeniorLeadership

Leading: Tracking: Colour:

Council’s commitment toa safeand healthyworkplace Council continues to implement theSafetyCompetency Frameworkwhich identifiesbehaviours critical to buildinga safety culture.The framework is contained withina setof 19 standardsandprovidesa system for managinghealthand safety risksandopportunities. Theaimand intendedoutcomesof the framework are topreventwork related injuriesand illhealth to workers,and toprovide safeandhealthyworkplaces. Council continues tomaintaina strong focusonmental healthandwellbeingandhas 117 trainedandaccredited MentalHealthFirstAidOfficerswhoareable toprovide support for teammemberswhomaybeexperiencing amentalhealth crisisordevelopingamental illness. Additionally, trainingwasprovided forpeople leaders– MentalHealthFirstAidAwareness forManagers– witha focuson creatingmentallywellworkplaces.

STAFFGENDERCOMPARISON Female Male 43.57% 56.43%

GOVERNANCE ORGANISATIONAL

YEARSOFSERVICE

Women inSeniorLeadership 41.46%

25.58%

4. Body Copy

18.06%

16.36%

14.49%

12.64%

8.06%

4.81%

Font: Size:

Artegra Sans Alt - Light 9pt 11pt 0pt 100% black all sentence case

<1year

1–3

3–5

5–10

10–20

20–30 30+

SENIORMANAGEMENTREMUNERATION

During the2020–2021year, the following senior management contractpackageswerepaid: five senior contractemployeeswitha total remunerationpackage in the rangeof $250,000–$350,000 one senior contractemployeewitha total remunerationpackage in the rangeof $450,000–$550,000. The totalof the remunerationpackagespayable to council’s seniormanagementasat30 June2020 equated to$2,088,076.

Section201of the LocalGovernmentAct2009 requires thata localgovernment’sannual report state the total remunerationpackagespayable to the senior managementof the localgovernmentand thenumber ofemployees in seniormanagementwhoarebeingpaid ineachbandof remuneration. Council’sExecutiveLeadershipTeam (ELT),which consistsof theChiefExecutiveOfficerand five departmentalGeneralManagers,provideoversightof the strategic, tactical,andoperationalplanningand activitiesof the localgovernment.TheELTmembers areengagedon fixed term contracts.

EMPLOYEETYPES

8.84% 4.34% 85.5% 1.32%

Casual

FixedTerm Permanent

Leading: Tracking: Colour:

Other

9.92% employee-initiated separation rate2020–2021 (incl.age retirements)

Ipswich City Council – Brand Style Guide 2021

Content Guidelines – Print

Billboard Keep the text concise and limited to no more than 7 words, or one short phrase that is easy to read and understand. Avoid cramming text against graphics or borders. Use text colours that contrast with the background. Sub text and body text to be Ipswich brand font. A3 Poster A poster should have as few words as possible, but make them easy to understand. A5–A4 Flyer An A5 leaflet should have 250 words maximum, an A4 three-fold leaflet should have 450 words maximum. DL flyer Flyer copy should be short to be effective: 50–100 well-chosen words is a reasonable range. Anything over 150 words is a brochure, not a flyer.

Ipswich City Council – Brand Style Guide 2021

Content Guidelines – Social

Facebook Image Recommended resolution: at least 1080x1080px Headline: 25 characters Description: 30 characters Carousel Recommended resolution: at least 1080x1080px Primary text: 125 characters Headline: 25 characters Description: 20 characters Video

Video ratio: 9:16 to 16:9 Headline: 25 characters Description: 30 characters

Ipswich City Council – Brand Style Guide 2021

Content Guidelines – Digital

Digital Assets Wallpaper Recommended size: 800x600px Text and images allowed. Heading 60pt | Sub-heading 30pt | CTA 17pt Webpage Banner Recommended size: 740x200px Text and images allowed. Heading 60pt | Sub-heading 30pt | CTA 17pt

Leaderboard Banner Recommended size: 728x90px Minimum text allowed and colour background preferred. Heading 40pt | CTA 14pt MREC Banner Recommended size: 350x250px Minimum text allowed and colour background preferred. Heading 40pt | CTA 14pt

Ipswich City Council – Brand Style Guide 2021

Application Examples

Ipswich City Council – Brand Style Guide 2021

Billboard Template

Main content or images. The image selection and colour palette used should complement each other

Header Box Box colour should be from the approved primary or secondary palette. Opacity can be reduced, or the box can be removed completely depending on imagery used

Consistent bar height

Heading goes here Sub text url or CTA

Title case headings in brand font

URL or CTA in bold at bottom left

Squared off logo box always in

the bottom right corner. The colour should be from the approved primary or secondary palette

Ipswich City Council – Brand Style Guide 2021

Billboard Template – Summary

Corporate

Heading goes here Sub text url or CTA

Corporate

Heading goes here Sub text url or CTA

Campaign

url or CTA

Ipswich City Council – Brand Style Guide 2021

Billboard Example

Collect your free plants today

Ipswich.qld.gov.au/freeplants

Corporate

Ipswich City Council – Brand Style Guide 2021

Billboard – How to Apply the Style

1. Main Heading

Artegra Sans Alt - Bold

Font:

2. CTA

Artegra Sans Alt - Bold

Font:

Check your pool is safe and ready – Ipswich.qld.gov.au/seal

Campaign

Dog Registration Due DISCOUNTS APPLY UNTIL 1 AUGUST Ipswich.qld.gov.au/dogregistration

Campaign

Ipswich City Council – Brand Style Guide 2021

Document/Report/Flyer Template – Summary

DOGS ARE NOT ALLOWED HERE

Title Heading Goes Here Lorem Ipsum Sub text

Title Heading Goes Here Lorem Sub text

For the love of nature , if you see dogs in this estate, report it. Walking dogs here threatens the safety of native wildlife, visitors and the environment.

Report to (07) 3810 6666 or Ipswich.qld.gov.au/lovenature

DOG-FRIENDLY LOCATIONS

url or CTA

Corporate

Rare exceptions: when a hero image is being conveyed and the brand styles are very close but the square is covering too much visual then the shape can be adjusted. Requires Marketing Branch approval.

Ipswich City Council – Brand Style Guide 2021

Document/Flyer/Poster – Examples

2020

iFUTURE Your Vision, Our Journey, Council’s Plan

EXHIBITION: FRIDAY 21 TO SUNDAY 30 MAY

Ipswich City Council Information Management Framework

PAINTING – ACRYLIC AND OIL PAINTING – WATER COLOUR DRAWING AND PASTELS THREE DIMENSIONS PRINT MAKING (NOT DIGITAL) PHOTOGRAPHY

The Corporate Plan for Ipswich City Council 2021–2026

Consultationon the communityvisionand focus areas for councilover thenextfiveyears.

1February to28February2021

MIXED

NEW MEDIA

North Ipswich Reserve Corporate Centre

Entry is $30 per submission – which includes complimentary artist entry to the opening night

More information at Ipswich.qld.gov.au/ipswichartawards

Ipswich.qld.gov.au

Wire/Ipswich.qld.gov.au

Corporate

Campaign

Ipswich City Council – Brand Style Guide 2021

Active and Healthy

ACTIVE PARKS Love being outdoors?

ACTIVE SENIORS Get fit, improve your balance and build your strength with our Active Seniors program.

Join one of our free Active Parks sessions and surround yourself with greenspace as you run, walk, bend or twist to a healthier self.

Active Seniors offers our over 60s community free weekly physical activity classes.

Aqua Fitness Mondays 9.15 am Goodna Aquatic Centre, Goodna Wheelchair Yoga Mondays 11.00 am Level 1, 1 Nicholas Street, Ipswich Pilates Mondays 4.30 pm Faye Carr Park, Ripley Boxercise Tuesdays 4.30 pm Colleges Crossing, Chuwar Yoga Tuesdays 6.00 pm Queens Park Croquet Hall, Ipswich Boot Camp Wednesdays 4.30 pm Goupong Park, Collingwood Park Boxercise Thursdays 9.30 am Lobley Park, Churchill Zumba Thursdays 9.30 am Blackstone Hall, Blackstone HIIT/Fast 30

Yoga

Mondays 9.00 am ANZAC Park, Rosewood

Tai Chi and Qigong

Tuesdays 9.00 am

Robelle Domain (‘The Lawns’), Springfield Central

Strength and Fitness Wednesdays 8.30 am Cameron Park, Booval Chair Yoga

Wednesdays 9.00 am Queens Park Education Centre, Ipswich

All Abilities Yoga

Wednesdays 5.30 pm Queens Park Education Centre, Ipswich

Strength and Fitness Thursdays 8.00 am Browns Park, North Ipswich Tai Chi & Qigong Thursdays 9.00 am Kholo Botanic Gardens, Muirlea Aqua Fitness Fridays 9.15 am Bundamba Swim Centre, Bundamba

Thursdays 4.30 pm Robelle Domain (Circle), Springfield Central

Line Dancing

Thursdays 6.00 pm Queens Park Croquet Hall, Ipswich

Yoga

Saturdays 7.30 pm Spring Lake Park, Springfield Lakes

Activities run each week during school terms. For more information on activities or to find out about our other free programs visit Ipswich.qld.gov.au/activehealthy

Flyer

Ipswich City Council – Brand Style Guide 2021

Quarterly Guide – Template

Your guide for entertainment, events and activities 2021 Ipswich in Autumn

Please refer to Brand Identity System section for preferred layout guidelines

Ipswich.qld.gov.au

Ipswich City Council – Brand Style Guide 2021

Annual Report

a. Annual Report - Front Cover b. Annual Report - Inside Spread

Ipswich City Council – Brand Style Guide 2021

Pull Up Banner – Template

City of Ipswich Heading Goes Here Lorem Ipsum

Please refer to Brand Identity System section for preferred layout guidelines

url or CTA

Corporate

Ipswich City Council – Brand Style Guide 2021

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